EFFECTIVE MARKETING STRTEGIES TO GROW YOUR ONLINE RETAIL STORE BUSINESS
The importance of marketing to the success of any business
How to use marketing to grow your online retail store business
What is online marketing strategy?
How to use social media marketing to drive traffic to your online sore
Understanding the use of facebook marketing,twitter and instagram marketing tips
How to use classified advert website to sell your products
List of popular classified advert website you can sell your products in Nigeria
The use of bulk SMS marketing
The use of bulk email marketing
The use of WhatsApp marketing
The use of videos and youtube marketing to sell your products
How to drive traffic to your online store
What is off-line marketing?
How to market your online store through word of mouth and relationship marketing
How to use fiers, business cards, posters and banners to market your business
How to sell your products to companies, cooperative and supermarket chains
How to sell your products using field sales/boys and girls making huge profit
THE IMPORTANCE OF MARKETING TO THE SUCCESS OF YOUR BUSINESS
Marketing is defined as the process of creating, communicating and delivering values to customers
Marketing is the life blood of any business; it determines business success or failure
There must be conscious investment of time, energy and resources. It should be regarded as the most important activity of any business venture
Most businesses die from lack of marketing than from lack of capital
Nothing happens until sales take place; sales pay salaries, determine profitability, facilitate business growth and expansion
Your real business is your customer, not your product, furniture or office. The more customers you have the bigger your business becomes
Effective Marketing Strategies Would Drive traffic to your online Store
Just like the physical store that needs to be situated in a busy location to attract buyers, there has to be an aggressive marketing effort to drive traffic to your online store. People need to know that your store exist, know the web address to visit and shop on it. The more people that visit your store, the more sales you would make.
MARKETING STRATEGIES TO DRIVE TRAFFIC TO YOUR STORE AND INCREASE SALES
(1). Online marketing strategy
(2). Off-line marketing strategy
Online marketing strategy
This involves all the marketing activities that is done on the internet. Nowadays, a lot of businesses are going online. In few years to come, if your business is not online, you are not in business
(1). Develop an ecommerce website-online shop for your product and services
You need to have an ecommerce website that your online marketing activities could drive traffic to. Bethelmendels Ltd would set-up one for you. Details on how to get one is found below on this manual
PLEASE NOTE THAT YOUR WEBSITE IS YOUR “VIRTUAL OFFICE/SHOP”. ANYBODY FROM ANY WHERE IN THE WORLD CAN VISIT YOUR ONLINE OFFICE TO DO BUSINESS WITH YOU OR PLACE ORDER FOR YOUR PRODUCT. YOUR ONLINE STORE IS OPEN TO YOUR CUSTOMERS DAY AND NIGHT…..24/7. WITH YOUR ECOMMERCE WEBSITE AND YOUR CONTACT GSM PHONE, YOU DON’T NEED TO RENT AN EXPENSIVE OFFICE/SHOP TO DO BUSINESS
(2). Social media marketing
(a). Go www.facebook.com Sign up, get connected to friends. Use it to promote your products/services. You can also create a fan page account. Anybody who likes your page will automatically be receiving update about your post on your products/services. You can also create a group page
(b).Go to www.twitter.com Open a twitter handle account. Get followers, promote your product to them
(c). Go to www.linkedin.com Open a profile account, network with professionals and promote your product to them.
(d). Use www.instagram.com Open an account and upload pictures of your products
(e). Join an online forum e.g www.nairaland.com . nairal is one of the most visited sites in Nigeria. You can post free information about your products on the site and you can be sure that thousands of people will see it and contact you. Go to www.google.com, type in “ list of online forum in Nigeria” you get a list of other forum, sign up with them
(3).Free Classified Advert Marketing
You can sell your products and drive traffic to your online store by registering with the numerous free classified advert websites in Nigeria. To sell on classified advert websites, visit their websites, register and upload your products. The more products you upload the more sale you could make. People that visit those site to shop will find your product and call you. Such sites include: www.olx.com.ngwww.jij.ng , www.mobofree.comwww.effritin.com , www.locanto.com.ngwww.chutku.com.ng
(4) Bulk SMS Marketing
Visit www.bethelmendelsms.com, Open an account on the platform. You can send SMS as low as N1 per unit.Using bulk SMS platform, you can send customized SMS messages to a single/ several group of GSM numbers using an internet SMS website
Remember less than 45% of Nigerians Listen to Radio daily, Less than 35% Nigerians watch TV daily, Less than 25% Nigerians read News paper daily, Less than 20% use internet daily. While over 95% of Nigerians in all Areas and Location read SMS on their GSM Phones.
With bulk SMS, you can reach your target customers, cheaper, faster and more conveniently…………because you can send SMS to many phone numbers at the same time.
For marketing purposes, get the phone contacts of potential customers from the internet, newspapers, business directory etc, send them SMS promoting your products and services
(5).Bulk email marketing
Just like bulk SMS, you can send bulk email to your potential customers to market your products or constantly update them of your new offers. Go to www.mailchimp.com and register for the bulk email service. You have free and paid services
WhatsApp is an effective medium to communicate with people, as it offers audio, text , images and video means of communication. Unlike Blackberry messenger, you do not need your recipient to accept your request before you can initiate communication. Once a phone number is saved on a smart phone, with internet access, you can access the owner of the phone through WhatsApp and communication.
(8) Youtube video marketing
Go to www.youtube.com ,open a youtube account and start to upload the videos of your you products. You can share such videos on social media platforms. The good thing about videos marketing is that it provides a practical opportunity to demonstrate the use of the product and this motivates customers easily to make purchases
HOW TO DRIVE TRAFFIC TO YOUR WEBSITE.
(1).Your marketing materials should showcase your website- your newspaper adverts, fliers, posters, business cards etc
(4). Go to www.blogspot.com start blogging- start to give out free information to your target audience sharing your experience and expertise
(5). Submit free interesting articles to publication websites. Share valuable information of your expertise to attract people to your website. Go to www.ezicle.com
(6). Share your profile on social networking sites like Facebook, Twitter and Linkedins
OFF- LINE MARKETING STRATEGIES
This involves all the marketing activities that are not done on the internet
(1). One-on-one personal marketing
This involves word of mouth product presentation and selling. Talk to people within your social sphere about your online retail store: your friends , colleague, fellow Christians or muslims members. Send sms about your online store to people on your phone contact. Everybody you also come across on a daily basis may actually be your Potential customers. Keep the flier of your business handy and give to people you know.
(2). Use handbills, fliers, posters, banners, business cards,
Print fliers, that contain some hot products on your online store and strategically distribute them to people. The flier should conspicuously show the website address of your online store , home delivery and your payment on delivery service. This could drive traffic to your site and increase your sales.
(3). Use Traditional Advertisement
(a). Print media-
Place an advert of your online store on local newspapers, magazines, tabloids, business directories.
You can also distribute your fliers using newspaper insertion
(b). Electronic media
You can run adverts using your local radio station and television. You can also run your advert on recorded musical/video CD
(c). Use billboards, signboard, vehicle branding
(4). Attend trade fairs and product exhibitions
Trade fairs provides an opportunity to share your fliers and meet new suppliers
(5). Sell to company’s consumer co-operative societies
Most big companies in Nigeria, have co-operative societies that provide credit facilities for their members to purchase goods and services. To get contacts of most co-operative societies in Nigeria, use www.google.com Type in “ list of co-operative societies in Nigeria”. You will get many, get their contact details and follow up on them. You could identify some products on your online store to sell through this method.
(6). Submit letter of introduction to organizations for corporate supplies
You can identify the products that would be needed by corporate organizations. Transport companies would need the car tyre inflator. Security agency/companies would need spy/surveillance devices
(7).Supply to Trading Stores and Super market chains
Introduce your products to trading stores, super market chains e.g Shoprite, Cash N Carry, e.t.c.
(8). Use field sales people
Employ marketers who will go out to sell to people one on one. This method is very aggressive, and can generate good sales of your products daily. Pay the marketers on sales commission. The more marketers you have and the more sales they make, the more money you make. Identify one or two products you sell using this method.